Animal Farm Relating To Russia :: Animal Farm Essays

Greed for Power, and Cruelty Making FollowersIn Animal Farm, George Orwell demonstrates the danger of unquestioning adoption of ideas and actions that are & adenine8220supposed to represent a better way of life. Throughout the book there are many examples of hatred and evil undermining what sounds like a great utopia when introduced, but not when they are lived. The ideas are very familiar because they are based on those that drove the Russian Revolution, and what went wrong with it. The difference betwixt a nice Utopian idea and what goes wrong in real life has to do with human nature. Greed is real, in that it drives people to do things. at that place is greed for power, greed for food, and greed for whatever a greedy person might want. While not everyone is greedy, some people are very a good deal so. The very greedy people make life difficult for the rest of us. This is not such a big problem in democracies, which are constructed to rest period any action with the ideas of many groups and rights. In a dictatorship, like the Soviet Union, a person like Stalin can determine every key boldness of most individuals&8217 lives. The more violent a Stalin is, the more power a Stalin has and the farther from Utopia are the lives of the common people.     Napoleon&8217s ideas and actions in Animal Farm were similar to those first of Lenin and later of Stalin during the development of the Soviet Union, which resulted in the deaths and terror that deeply affected the lives of tens of millions of Soviet citizens. For example, Napoleon had made other high-status animals confess to things they had never committed. When the eggs of the three hens were crushed really by Napoleon&8217s dog, they were forced to confess, &8220&8230Snowball had appeared to them in a dream and incited them to disobey Napoleon&8217s orders (93). The dogs were then murdered, making Napoleon the only ruler. Even though Napoleon clearly killed the hens&a mp8217 eggs, they still confessed to something that was untrue, which made Napoleon&8217s &8220appearance better to those who had no direct knowledge of the incident. Joseph Stalin had appointed government officials, controlling their income, what they said, and often their death. concisely he made them confess to things that were untrue, such as being spies. Government officials were exiled, thrown in jail, or killed. Soon Stalin was the one, true ruler of

Modern Day Relevance of The Declaration of Independence Essay -- Decla

Modern Day Relevance of The Declaration of Independence The Declaration of Independence is one of the most definitive docu ments produced by an American thinker. Reading The Declaration of Independence presents the reader with a window into the world of revolutionary America. It conveys the dynamic nature of the time better than apiece written work of the period. The real importance of The Declaration of Independence lies not in the purpose for which Jefferson created it, to declare independence from Great Britain, but rather how future tense generations have interpreted Jeffersons words. Jeffersons document originally seed basic rights for a select segment of the American population. Today it has become a document which has been interpreted to guarantee the basic rights of everyone living in America and abroad. In a way it has become a document with a life of its own. It has become something far much substantial than anything Jefferson or his contemporaries, writing within an eighteenth century mindset, could ever have believed it would become.When Jefferson first stated in The Declaration of Independence that, All men are created equal, that they are endowed by their creator with certain inalienable rights, he most sure enough did not mean all men. If he had thus it would be hard for him to justify the fact that a sizable percentage of the American population was enslaved. He meant that all white, property-owning Americans were equal to their British counterparts. No consideration was given to women in The Declaration of Independence, they did not hold an equal status with men in the Jeffersonian model of an American republic. All men, was certainly not the all-encompassing phrase that has been circulating in America ... ...Englands policies on the American colonies. There was no way for him to know that The Declaration of Independence would be used to give, and preserve, basic rights for all people American citizens or not. It is as if The Declarati on of Independence has matured along with the United States. America is a unpolished that has been home to a diverse population since its founding. The Declaration of Independence is interpreted in such a way that it has become a tool to check Americas heterogeneous population. The poetic nature and riveting tone of the document has inspired the generations of the past to gain and protect their unalienable rights. What those rights are has been subject to change with each passing generation.1. Much of this information has been taken from John C Millers, The Wolf by the Ears Thomas Jefferson and Slavery. (NY, 1977), pp. 52-53.

Isolation in Brave New World Essay -- Brave New World

Isolation in withstand new World If ones different, ones bound to be lonely. -John The Savage In the suffer New World, people who are different from the normal standard are alienated and isolated from society because of their individuality. The society of the prevail New World is organize and ordered the government attempts to control everything. Alienation in the Brave New World can be categorized into three areas, appearance, intellect, and morals. Bernard Marx was alienated in the Brave New World because of his general appearance. As an Alpha Plus, Bernard was unusually short and ugly. Suggested by Fanny, Bernards condition resulted from an error when he was still in a bottle, the workers ideal he was a Gamma and put alcohol into his blood surrogate. Bernard did not fit in the structured order of the Brave New World and was thusly shunned by others. The error resulted in Bernard developing outside the barriers of his caste level. His ugliness and short stature led Bern ard to become a perpetual outsider, alienated by society. As an outsider, Bernard was cynical of the order and structure of the Brave New World. He eschewed Electric Golf, and other social amusements in favor of loneliness and solidarity activities, such as, thinking. Bernard move to find a way to be happy in some other way, in his own way, not the established way. In addition to insanity because of appearance, alienation can result from extreme intellect, or exceptional gifts of talent. Helmholtz Watson, an emotional engineer, was a little too able in his work. As Bernard was isolated from a physical defect, Helmholtz was isolated from mental excess. Despite being an Escalato... ...re different and attempts to either ridicule, exemplify, or ignore them. In the Brave New World, society aims to preserve the homologous nature of living. With strict rules, crowd mentality and association actives the Brave New World attempts to get rid of the individual. Hypnopedia messages such as When the individual feels, the community reels, and Everybody belongs to everyone else, the Brave New World attempts to diminish the value of individuality and seeks instead to promote the idea of society first. Bernard, Helmholtz, and John are the few individuals of the Brave New World. They differ from the rest of society, because they recognize their uniqueness and realize that they are apart from society. It is because of their self-realization of their individuality that they are condemned to be ostracized from society and to live outside the Brave New World.

Free Richard III Essays: The Power of Seduction :: Richard II Richard III Essays

Richard III  The Power of Seduction          The word seduce according to Websters Dictionary means to shape and draw away from proper conduct.  This is exactly what Richard, Duke of Gloucester/King Richard III accomplishes in Richard III.  In Richards life he does not only move from deformed porcupine to husband, but from beast to King.  One may ask how such deeds were performed.  However, a second look may make the deeds look simple.  Richard show a strong power of subjection throughout the play that not only seduced Lady Anne, but many others.              Richards first conquest by seduction was Lady Anne.  In the passage where Anne accused Gloucter of being the brace of her husbands death (I.ii.120-21), Gloucter replies not denying that he was the agent that caused the death.  However, he follows by saying to Anne, Your beauty was the cause of that effect (I.ii. 121).  He continues using the excuse that her beauty caused everything.  Finally, he actually admits that he shoot downed Annes husband, but in the same breath he says she caused it.  I did kill King Henry--/but twas thy beauty that provoked me (I.ii.179-80).  This seemingly sick and twisted style of persuasion works in seducing the spitting Lady Anne into becoming his wife.  Obviously, by Anne fetching the same hand in marriage that killed her former husband one can see that she was drawn away from proper conduct.              Rhe citizens were also seduced by Richard.  However, in Act III.vii. his wits alone did not work the persuasion.  He had help from the Bishops, props and Buchingham.   The Mayor exclaims to the citizens,See where his Grace stands, tween two clergymen  (III.vii.95).   This is all part of Richards sizable act.  He wants to win the people by being a noble and good man.  He wants them to believe that he is not only a moralistic man, but a modest one.  Buchingham proceeds in supporting Richard in this attempt.  Buchingham observes Richard and states to the people Two props of virtue for a Christian prince, To stay him from the regress o vanity And see, a book of prayer in his hands- True ornaments to know a holy man. (III.vii.96-99).   Richard sways the citizens much differently than he persuaded Anne.  He persuaded Anne by reminding her that his fault was caused by her beauty.  One may say he was playing with her emotions.

Belief Systems and Gender Roles in Dracula :: Dracula Essays

Belief Systems and Gender Roles in Dracula   T here is a classic good versus venomous plot to this novel. The evil of course being Count Dracula and the Good being represented by the Harkers, Dr. Seward and Lucy, Arthur, Quincy and the professor. It is the continuing battle between Dracula and the forces of good. Good in this subject field is the Christian God. The battle is foretold by the landlady where she says, It is the eve of St Georges Day. Do you no know that tonight, when the clock strikes midnight, all the evil things in the world allow have complete sway? and she hands Harker a crucifix (p 12).   The crucifix and the empty cross are symbols of fear, loathing and danger to Dracula. There is a certain irony here as the cross is the ultimate symbol of redemption to all Christians. Sin or rather the dark side of humanitys turning from God is recognized and suffer be redeemed by coming to the cross. The cross is also a symbol of resurrection. The re surrection is the gift of eternal life through Christ to which all Christians sess aspire. This is irrelevant to the Un-Dead nature of Dracula. He is immortal but it is not an eternal joyful thing. Indeed the eternity is always under threat by the very(prenominal) normalcy and goodness of people like the Harkers.   This book is set in an age where science and the world of the Enlightenment, that is the world of rational thought and proven theories, ruled. Dr. Seward represents this world. It is opposed to the seemingly unexplainable world of Dracula and his world of mystery and fable. The events that the different characters experience, although documented faithfully are thought too unbelievable by Professor Van Helsing to be passed on (p 486). It is as if the truth cant be handled by the world at large or that by retaining the story to themselves the central characters will preserve a very terrible but precious memory. A memory made precious because of the depth s of courage and faith that had to be mined by and in each of them.   This is not a case of post-modern thought challenging the modernist attitudes of that Enlightenment nor can it be because post-modernist thought was not formulated in the books context.

Belief Systems and Gender Roles in Dracula :: Dracula Essays

Belief Systems and Gender Roles in Dracula   There is a classic good versus evil plot to this novel. The evil of pedigree being Count Dracula and the Good being represented by the Harkers, Dr. Seward and Lucy, Arthur, Quincy and the Professor. It is the continuing battle between Dracula and the forces of good. Good in this case is the Christian God. The battle is foretold by the landlady where she says, It is the eve of St Georges Day. Do you no know that tonight, when the clock strikes midnight, all the evil things in the world will have full joust? and she hands Harker a crucifix (p 12).   The crucifix and the empty cross are symbols of fear, loathing and danger to Dracula. There is a certain irony here as the cross is the ultimate symbol of redemption to all Christians. Sin or rather the dark side of humanitys turning from God is recognized and can be redeemed by coming to the cross. The cross is also a symbol of resurrection. The resurrection is the gift of eternal life through Christ to which all Christians can aspire. This is inappropriate to the Un-Dead nature of Dracula. He is immortal but it is not an eternal joyful thing. Indeed the eternity is always under threat by the very normality and goodness of people like the Harkers.   This book is set in an age where science and the world of the Enlightenment, that is the world of rational thought and proven theories, ruled. Dr. Seward represents this world. It is opposed to the on the face of it unexplainable world of Dracula and his world of mystery and fable. The events that the different characters experience, although documented faithfully are thought too unbelievable by Professor forefront Helsing to be passed on (p 486). It is as if the truth cant be handled by the world at large or that by retaining the story to themselves the central characters will continue a very terrible but precious memory. A memory made precious because of the depths of courage and faith that had to be mined by and in each of them.   This is not a case of post-modern thought challenging the modernist attitudes of that Enlightenment nor can it be because post-modernist thought was not formulated in the books context.

Advertising for the Uk Alcoholic Beverages Sector Essay

e Center Im Researching Saved Recents Uploads My Answers Account Products Home Essays Drive Answers Texty About Company Legal Site social occasion Contact Us Advertise 2017 HOME ESSAYS ADVERTISING FOR THE UK Advertising for the Uk Alcoholic Beverages Sector Alcohol, Alcoholic beverage, Drinking culture Mar 2, 2013 1163Words 94Views PAGE 1 OF 4 Essay Title Advertising for the UK intoxicant beverages welkin has gained far stricter guidelines and regulations over the last few decades.Do you agree that the advertizing of intoxicantic drink should be limit to such an extent and how far do you believe any governments should be able to control advertising? Introduction In responses to a mass of alcoholic advertisement appears to catering to adults and youth, governments invite paid more attention on this, for example, the Government has pledged to introduce a comprehensive alcohol harm- carmineuction strategy in 2004, which is likely to place restrictions on drinking advertisement which encourage binge drinking among youth.See more Ethnic groups and racism essayDoes all restrictions or guidelines published by governments like this that playing a part in controlling advertising? This essay will mainly concentrate on why such alcoholic advertisements should be restricted and to what extent should any governments be able to control advertising. Generally, people drinking because they be happy or non, whitethornhap because they get a raise in their salary, or get a rough patch at work, or exactly enjoy a dark out at pub and so on.Mintels exclusive research confirms that the majority of adults, three quarters in the 2003 survey, believe that there is nothing ill-use with drinking in moderation, and far more people drink occasionally-and mostly at home-than do so on a regular basis after-school(prenominal) the home(Clark, 2003). As for the youth drinking alcohol, most of them just out of curiosity, or bear heavy burden from not exactly the economy but witha l the psychology like experiencing a disappointed love affair.In addition, alcoholic advertisement is found to be fancy and attractive for young people, which leave the core of fun, or cool if they were drinking. According to health expert saying, since ancient times, drinking alcohol in moderation can be beneficial for our health, especially for red wine or beer, drinking a little per day is very good for preventing cardiovascular disease(Locke, 2011). But how about drinking too overmuch? It may become easy for you to become emotional and suffer greatly from more other diseases, like chronic gastritis, alcoholism.Moreover,statistics show that alcohol-related admissions to hospital in England have excel 1m in a year for the first time. In other areas, up to 70% cases sent to the hospital were related to alcohol, and violence, accident and health issues that relating to alcohol are thought to cause thirty thousand premature deaths a year. Meanwhile, prescriptions for treating alco hol abuse have also risen(Meikle). Therefore, drinking too much is harmful for people both in physically and mentally. So how do people know about alcohol, from which channel?Absolutely, media is the main place for alcohol fabrication spending their money, it is the main channel for people get new information about alcohol, and it is believe that exposure to alcoholic advertisement can increase usance and influence peoples attitudes towards alcohol especially for young people as they have not formed the correct understanding of it. In night club to prevent the large amount of alcoholic advertising appears on media, over the last few decades, governments have set far stricter guidelines and regulations, in spite of this, the side by side(p) table will disclose another side.Figure1 main alcoholic advertising expenditure on media, 1998-2003* ? m Sales ? m 1998 219. 7 28,301 1999 247. 3 29,808 2000 228. 6 31,327 2001 210. 2 32,637 2002 233. 7 33,942 2003* 114. 7 34,870** *Ja nuary to August **estimate Source Nielsen Media research/Mintel The figure1 shows the advertising expenditure on alcohol, which discovers that during the 1998-2003, although the cost dropped almost half, the percentage of sales did not change a lot, conversely, it roses every year.According to an Kusserow(2001), who works on alcohol controlling revealed that regulations and standards placed on advertising control are almost invalid. Procedures are hard to follow through each department, the viability and effectiveness of huge criteria still have to be established. So Britain wants to balance of economy and health, the duty is not just the governments, and only depending on the polices of government is not far enough, alcoholic and other related-sectors should be self-regulated.On one hand, it is necessary for government to set out a series of limitations on advertising of alcoholic drinks, such as limiting the timing of advertisements on television, ads can be only allowed to displa y after 1000pm, trying to avoid youth from it. Meanwhile, prohibiting the liquor company being the sponsor in boast, as Professor Gilmore(2007) said that the limitations should include alcohol sponsorship in sport as the alcohol was being advertised 24 hours a day.Besides,the contents of advertisement should be restricted, images like violence and potential crime should be proscribe as it is easy for young people doing the same things that shows on television. On the other hand, because of the boundedness of governments control, both public and private sectors have responsibilities to help to set out limitations to restrict its promotion and sales through ads. For examples, clubs and music pubs should abolish the unlimited drinking for a certain time only with the fixed money, people who are too young should not be permitted into this occasion.Besides, the price should be increased to reduce the alcohol consumption. In addition, manufacturer should find a new production line, as an alternative to replace alcohol. Conclusion Now, alcohol has abounded in UKs society, being consumed by both adults and youth, which forms an unbalanced destine between economy and health. The mass advertising appears on television or networks or other channels is the main selling way. Naturally, to control alcoholic advertising is becomingmore and more important in UK. But obviously, the actual effects that caused by governments policy is not big, so alcohol-related sector should play an increasing important part in controlling alcoholic advertising, then it must be more powerful and effectiveness.References Brown, K. (2007) National Alcohol disability Reduction Strategy WWW plant of Alcohol Studies. Available from http//www. ias. org. uk/resources/nighttime/policy/nahr. html Accessed 25/08/12 Clark, T.(2003) Drinks market UK, 2003. WWW Mintel Group Ltd. Available from http//www. mintel. com/drinksmarket Accessed 18/08/12 Department of health&Human Services(2001) Youth and Al cohol. USA Department of Health&Human Services. Gilmore, I. (2007) Britains top doctor calls for total ban on alcohol advertising WWW Institute of Alcohol Studies. Available fromhttp//www. ias. org. uk/resources/publications/alcoholalert/alert200701/al200701_p10. html Accessed 27/08/12 Grube, J.(1971) Main alcoholic advertising expenditure on media Diagram. In Clark, T. (2003). Drinks market UK. London Mintel Group Ltd. Locke, T. (2011) Moderate alcohol drinking offers heart disease protection WWW Heart disease health centre. Available fromhttp//www. webmd. boots. com/heart-disease/news/20110222/moderate-alcohol-drinking-offers-heart-disease-protection Accessed 20/08/12 Meikle, J. (2011) Alcohol-related hospital admissions at record high. Guardian, 26th May, p,1.

Heart and Stone Therapy

322 Apply stone therapy massage 322 Apply stone therapy massage By Lucy Barnett By Lucy Barnett proletariat 1a * The importance of carrying place a detailed body analysis & relevant tests is so that you toilet pick up on every posture faults, avoid any areas which may be contra indicated and you are able to give them information on ways to improve their posture. It is important to carry out relevant tests such as cold or hot and sharp and blunt so that you are sure the client can feel the difference.This overly prevents you from harming your client if they can feel something within the treatment which feels painful. * The importance of positioning the client correctly so they are as comfortable as thinkable and you arent causing them any pain or injury. It is important to be positioned correctly as a therapist so you prevent yourself from pain or injury if you consistently and positioned correctly this can result in repetitive strain injury. It is important to use the correct pr oducts, tools, equipment and technique because so the client can feel the best benefit from their treatment and it will not harm the client. * It is important to complete treatment records correctly so that you have on record if the client has any contra-indications which may prevent or restrict a treatment. You will also have on record anything the client may be allergic to. * It is important to complete the treatment to the satisfaction of the client so they go away feeling happy and return to you again in the future. Task 1bHistorical and culture background of stone therapy The stones originated from Native Americans but they did not use them in massage. Stone therapy has been around for a long time but has been modernized through the years and now we use naturally shaped ba flavour pebbles and marble pebbles that have been cut to shape to deliver hot and cold temperatures. Four types of stones Basalt stones baking stone, made from volcanic rock used all over the body. Should b e recharged once a month in either a bowl of salt water, in direct sunshine/ moonlight or burying in the earth overnight.Marble stones cold stone, made from limestone should be recharged by leaving in sunlight/moonlight or burying in the earth overnight Marine stones cold stone, made from sedimentary rock should be recharged by leaving in sunlight/moonlight or burying in the earth overnight. Semi-precious stones can be used hot or cold, gem stones, usually used for shakra placing. Should be recharged with reiki energy, leaving in sunlight/moonlight and cleansing in a bowl with other crystals. Physical and physiological sets of hot and cold stones effects of hot stones 1 Vaso-dilation the blood vessels widen, bringing blood to areas of the body ie skin * Increased circulation more oxygenated blood circulating * Increased metabolism speeds up the rate of nutrients being utilised * Increased pulse rate helps the heart pump efficiently * Increased cell metabolism speeds up the p rocess of manufacturing naked cells * Increased lymph function speeds up the removal of toxins and waste * Relaxes the muscles enables the therapist to work on the muscles without causing discomfort to the client * Reduces muscle tension Relaxes the mind * several(predicate) emotions may cause some clients to feel upset. Effects of cold stones 1 * Vaso-constriction the blood vessels narrow, taking blood away from areas of the body, ie skin * Analgesic effect natural pain relief released in the body * Reduces inflammation excess blood is taken away from the area * Reduces histamine reduces this irritant often present in stressed muscles, causing the muscles to relax. * Body pumped to the core organs, ie heart, lungs * Relaxes the mind * Reduces headaches Task 1cOne Fungal infection that would prevent the treatment Ringworm One bacterial infection that would prevent the treatment Impetigo One viral infection that would prevent the treatment Shingles One severe skin condition S evere eczema ex contra-indications that would restrict the treatment 1. Diabetes 2. Epilepsy 3. High/low blood pressure 4. Piercings 5. Anxiety 6. Cuts 7. Abrasions 8. Bruises 9. Metal plates or pins 10. Recent dermabrasion Bibliography Task 1a core units ledger Task 1b lastone therapy book Task 1c notes taken in class

Thesis Researched by Rose

ruddinesss thesis states that Students will float to the mark you set. Vocational education has aimed at increasing the economic opportunities of students who do not do well in our schools. Some serious programs succeed in doing that, and through exceptional teachers like Mr. Gross in Horaces Compromise students curb to develop hypotheses and trouble shoot, reason through a problem, and communicate effectively the true job skills. The vocational track, however, is most often a place for those who ar just not making it, a dumping ground for the disaffected.Rose attempts to persuade his readers by showing how dysfunctional the vocational students are and how mediocre or unchallenging their studies are. He withal persuades the readers by exemplifying the instructors poor attempts to care about the quality of learning the vocational education students are receiving.His argument is that the instructors are not inventive in their teaching methods and do not work hard at education through use of their imaginations. The teachers have no idea of how to use the imaginations of kids who were at the bottom of the pond.I agree with Roses point stating that Youre defined by your school as slow youre placed in a curriculum that isnt designed to liberate you but to occupy you, or, if youre lucky, train you, though the training is for work the society does not esteem. This seems to be the norm at all schools. But, I conjecture at all trains, be it high school or college, the instructors teaching these types of programs should be trained to use more imaginative methods of teaching the vocational level students. Obviously, these students each learn at a different pace, but their minds still need to be challenged. They should receive education that stimulates their minds so they do not drop off interest.The vocational education system is used as simply as Rose ready it, as a dumping ground for the disaffected. I also understand the point Rose made referring to the f act that if a student is trained in a mediocre way he will do nothing but turn into a mediocre student. Resulting in boredom, indifference, tuning out, ignorance, and finally a lack of job skills society deems necessary.I think Rose was correct in the comment Champion the average. Although that is assuming that every vocational student has the courage to rely on his/her let good sense and put the fear behind him or her. Only most of them lack the courage or self-esteem to stand up for themselves, be it only in their own mind. Moreover, many would not take themselves seriously if they did so.

Applying Critical and Creative Thinking in Daily Life Essay

detailed and creative thought skills are a must when you have a family with two working parents and two children. This past year my wife and I have had to become very creative with our budgeting to keep our family on a hit fiscal track. Raising a family can be tricky for anyone but when financial problems unexpectedly arise it really throws a curve ball in the mix. We had to do about quick thinking and come up with some unusual methods to keep our family on track with the holidays quickly approaching. We used creative thinking to look around for the ideas and critical thinking to put those creative ideas out and decide which ones would work best for our situation. Last October with very little warning I lost my job. Now since my wife only works part time, I am the major bread winner in our family. My job supplies our silver for our monthly bills, our health insurance and our life insurance. My wifes have a bun in the ovencheck is more for spending money and savings.However, our savings was extremely low because we had just purchased a upstart dwelling house a couple months before and had to make two unexpected trips home to Illinois within three weeks the month before because of illness in the family. When I came home and told my wife I was losing my job she was definitely extremely worried. We had to come up with a plan to keep our financial heads above water and quick. starting we sat down and went over each and every expense in our household. We took out the ones we didnt really need such as extra profits fees and clothing allowances for the next couple of months. These were just luxuries and our clothing was fine for now. We wanted to try our best for now to keep the kids lives minimally changed. Next we looked at slipway to make extra income while I was sluggish. I am an IT security engineer so we knew that more than likely I would not be unemployed for long but we needed to plan for three months minimum.Also included in these three months was of course Christmas, which of coursemeans even more money is needed. I was previously in the military so I would continue to get my GI Bill money since I was going to school so that was helpful. My wife picked up extra hours anytime she could get them at work and I took small jobs on the side helping friends fix computer problems. Since I was home the daycare needs were able to be stopped and when I had interviews my wife found friends that could help out. The problems arose when we had to have some unexpected plumbing done in this time period. We do not typically use deferred payment cards. We keep two on hand for times of emergency but after some bad experiences when we were younger we make it a must to pay them off immediately.Together we decided it was a must to put the plumbing fees on them and pay it off as soon as I got another job. Our daughter performs in a school activity and we had to ask her grandparents to help out with the fees to that. We told them she would empathi ze if it was part of her Christmas present. It worked out great and helped her to understand that as a family we needed to work together. Keeping our house and vehicle payments, the utilities and food on the table were the to the highest degree important things. All in all with some creative and critical thinking we have come through what could have been a complete financial crisis for us. We did not get too behind and as soon as I started working again we made sure to get all credit card bills paid back off and money back into our savings in case this ever happens again.REFERENCESRuggiero, Vincent Ryan. (2012). The Art of Thinking A Guide to Critical and Creative Thought, Tenth Edition. New Jersey Pearson

Porters 5 Forces

Sonias beguilers 1) Nick calculated that of 200 customers who completed the questionnaire at the rock feast, the mean age was 23. The age distribution conformed to a curve of normal distribution with a standard deviation of 5. Calculate the number of customers aged 33 and over who featured in Sonias survey (33-23)? 5 = 2 2% of 200= 4 Answer= 4 2) With reference to the composing on the UK smoothy mart (appendix 2) analyse two limitations of utilise unessential sources as the basis of Sonias stopping point induce. Secondary look for is whizz that is carried by a third party and not yourself.The information is collected as it may serve propose in the information you lead even though it may score been collected for a different question. There ar however some limitations of Sonia exploitation this secondary query whilst making a termination on what smoothie flavours to bring out. In this essay I bequeath debate these and acquaint my opinion on whether Sonia should or shouldnt solely base the decisiveness on this information. The first limitation of apply secondary question is that it may be several years old and may not reflect the present-day(prenominal) grocery store conditions.If this is the case for Sonia accordingly it would mean that she may be let go a flavour into a marketplace place that no immenseer exists. This would mean that her gross sales lead not be as replete(p)(prenominal) as she would of hoped, it would too mean that her live pass on rise as she would be producing smoothies unaw ar that these be not going to interchange. The bushel of both of these things happening will leave in Sonia losing profit. This superstar example shows that for Sonia to solely base her decision on secondary look for it would not be healthy for her commercial enterprise as she could lose out on a push-down store of potential customers.The second limitation of development secondary research is that it may not be accurate an d reliable as it may be biased. If this does happen so it would mean that Sonia would be making a decision on information that is not 100% accurate and true. This would be misleading for her as she would be making a decision establish upon something which is not going to benefit her at all. This would take in her again losing profits as her costing will rise through and through producing the goods and sales macrocosm low. This again shows us that if Sonia does make a decision solely based on the secondary research it may result in failure of the harvestingion she releases.In conclusion I think that Sonia should go for secondary research as it gives her a basic idea about what is happening or has happened in the market which will give her a slight idea but it should be apply in conjugation with some primary research such as questionnaires so Sonia 100% accurate data and k directlyledge. If this is through with(p) whence it would ensure that the decision being made will be th e correct one resulting in the success of the product she releases. 3) Discuss why nick might mystify on recommended that Sonia should not base any decisions on the rock fete research.The rock fiesta research is a type of primary research. Primary research is one that is collected by yourself. In this essay I am going to discuss the reasons why Nick may open recommended Sonia do not make decisions solely based on the rock festival research, I will then come to a conclusion as to what Sonia should do to ensure the decision being made is the aright one. Firstly by carrying out the rock festival research it means and targeting one group of citizenry, therefore other groups such as families and children would be missed out.The consequence of Sonia making her decisions on unspoiled the rock festival research could be misleading as she has not taken into meanation groups that may be her major customers. For example families may be her major target audience and if Sonia makes a de cision based on a group other than the families she could release a non desirable flavour. If this does happen then it would mean that she could be releasing a flavour that is not in demand which would result in less sales and this less potential profits.It would also mean that her costs will rise through production and this would be wasted money as she may not be able to sell these products. Secondly the response that Sonia may get from the people at passing the rock festival may not be 100% accurate as they may not give the correct answers as they will insufficiency to enjoy the event itself. For example Sonia may approach an attendee at the rock festival and ask them questions but they may not give thought out answers as they be foc utilize on the music itself.If this does occur and Sonia does make a decision on this information it could mean that she is making a product which is based on incorrect data which could arrogate her sales which will make the released product less p rofitable. I think that Sonia should not base her decisions solely based on the rock festival. I however do think using a method of primary research is a good start to making a decision but she could have thought out where the questionnaires would be conducted a little break down. For example she could have done it in a spicy street where there is a variety of people which would give her better feedback.For Sonia to base her decision solely on this it may result in her getting inaccurate results which would mean that the product released may not be as successful as it could be. I think that if Sonia wants to make the product as effective as it groundwork be she should take do the primary research (questionnaire) in a much suitable place such as the racy street. I also think that it should be used in conjunction with another type of research such as the secondary research that she had collected before.By using both types of information it will give her to a greater extent of an appreciation as to what a customer wants and it would make her decision making process a lot more than clean and accurate. 4) If Sonia decides to use a market research assurance to wonder the saucily smoothie flavours, analyse two ways they might use a quota sample. Quota sampling is a sample pass waterd by collection a predefined number of participants from for each one of several predetermined categories, for example choosing 25 people both from the categories male and female.There be umpteen advantages of using quota sampling one of which is that it clearly shows the demand from each of the categories. Sonia may want to decide to use a market research deputation to investigate new-fashioned smoothie flavours. I am going to analyse two reasons why they may use quota sampling whilst doing the research for Sonia. The first reason why the market research room may use quota sampling is so that they buttocks determine clearly what each group of people would wish head. F or example once the research has been done using the groups male and female they tail assembly determine what each group wants and can look at the rends. By having this type of sampling it would give Sonia an idea of the wants of each group and she can then make her decision based upon this. I think that this type of sampling would be rattling good for Sonia as the market she is entering is one which is different according to peoples mortalal preferences and by understanding what each category wants she can make a decision so that she can cater for all of them. The second reason why quota sampling may be done is because it is a cheaper method as remote to taste tester sampling.Taster sampling is when samples be presumption out to random customers to get their opinion on things, this means that the costs involved are real high as products are actually given away. By doing quota sampling it means that the cost of actually giving out products is avoided, this would mean that th e cost that Sonia has to pay the agency will be less meaning her costs will stay down. 5) Discuss methods of primary research the market research agency might use to investigate new smoothie flavours for Sonias smoothies.Primary research is one that is done and collected by yourself, primary research can be split into tether categories test marketing, surveys and observations, these can be then split even further into the actual activities. There are many types of primary research that can be undertaken and in this essay I am going to discuss some that the research agency may take up in order to investigate new smoothie flavours for Sonias smoothies. The first type of primary research that can be done is questionnaires these are types of surveys.This method is a very good way of getting back answers from the customers as it can be both qualitative information and quantative information. Questionnaires can be either done in person but can also be done through post. Questionnaires ar e the virtually common type and I think that for Sonia smoothies it would be a very good method as she can get a lot of feedback from potential customers. this information would give her a very good idea of what the customers will want and it would help her make the correct decision.The correct decision will intern help her make profit as she knows she has the right product for the right market. However whilst doing questionnaires they will have to make sure that they do not annoy the potential customers through a lot of phone calls etc as this could result in the business losing its reputation and potential sales. The second type of primary research that the market research agency may undertake is consumer adorns. A consumer panel is a group meeting that is held whereby questions are asked and noted to give the results.The advantage of consumer panels is that the information is likely to be accurate as the people attending it will have a lot of age to answer the questions meanin g that they can thoroughly answer them. The disadvantage is that this type of research is that it may be more costly as the premises etc will have to be organised. This is a very good type of research as it leaves qualitative information to be collected as fountainhead as opinions however I do not think that it is entirely suitable for Sonia smoothies as she does not necessarily need discussions to take place as all she wants is opinions of flavours and what customers want.Therefore I think that this method is not entirely suitable for Sonia smoothies. Another type of primary research that can be undertaken is taster sampling. This is when samples are given of the product and feedback is received by potential customers. This type of method is very good for a product that people will have different opinions on as it allows feedback from all types of people. Although there is a wretched term cost of actually producing these samples the long term affect it could have is a positive on e as it would mean that the right product is being sold to the customers thus increasing sales and profits.I think that this is a very suitable type of research that can be done by the market research agency as it would not only allow Sonia to get feedback for certain flavours it will also increase brand awareness which would help her in the long run. Furthermore the market research agency may ask supermarkets about the best selling smoothies in their stores. This is a method of primary research as it will be done by themselves. This is a fairly cheap method of research as all it involves is contacting the supermarket with what they need.I think that this is a very good method of research for the market research agency to use as it will help Sonia identify which are the best selling types of products and she could use this information whilst making hers. However Sonia wants to create a new smoothie flavour so copy other flavours may not necessarily be the best option. A way in which Sonia could avoid copying is to maybe mix the two top selling smoothies in the store for example mango and peach flavoured smoothie this would be different and unique. As a whole I think this method s fairly good in fate Sonia identify what flavours the customer tend to buy. As you can come upon there are various types or primary research methods that the market research agency can undertake for Sonia smoothies. I think Sonia should use a combination of these. Firstly she should use questionnaires to ask the potential customers what types of flavours that they would like. Once this is done she can begin to make the samples for taster sampling which will then give her brand reputation as well as the opinion of customers. By doing this it would ensure that the research done is thorough helping her make her final decisions.As a whole I think to maximise effectiveness Sonia should use a combination of research methods to get a lot of peoples opinions. 6) Evaluate the brilliance of m arket research for Sonias smoothies LTD in making decisions over expansion. Market research is a systematic, objective collection and analysis of data about a peculiar(prenominal) market. There are many ways to carry out market research. In this essay I will evaluate the importance of Sonias smoothies using market research and will give my opinion of how it should be carried out.Sonia smoothies has three man ways that she has identified so that the business can expand further, these are expanding geographically, by seeking to distribute through a wider range of outlets and lastly expanding the range of flavours that they have. Firstly I am going to talk about the importance of using market research for the third pack of expanding its range of flavours. I think it is very heavy for Sonia smoothies to use market research as the smoothie market is one which is ever changing through new flavours and changing external factors such as health issues.By doing market research before relea sing the product it would help the business understand the current market so that when they do release the new products they know that it is going to work in this market. By ensuring that the product being released is current it would help them increase their sales and profits, intern this would also have a knock on effect on helping them to grasp their first signal of expanding geographically as they will now have the money to do so. Secondly having the arket research can not only be a method for the companionship to release new products but it can also increase brand awareness as doing things like taster research will make people more aware of the company. If this happens then it could help them with their sales as people would be more aware and will be more confident in buying the product as they have already tasted it. By increasing the brand awareness it would mean that the sales will increase thus helping their profits. As you can see market research has more purpose for So nia smoothies than just helping them to release new products.It is very important that Sonias smoothie takes out the necessary research so that they are successful in achieving their aims. Although market research brings a short term cost in the long run these costs will be covered by the success of the product depending on how well the research is done. Secondly is Sonia smoothies aim of distributing their products through a wider range of outlets than just health foods shops and events. There are many ways that market research will enable Sonia smoothies whilst making a decision as to what sellers to choose.Firstly market research can help them to choose the most effective shop. for example it can be used to see which shop has the least competition in it. By using market research to look at such things then it will help the success of the product as they will know that they do not have a lot of competition meaning that their product is more likely to be successful. This type of m arket research is vital as the market is always changing and the competition is always changing so for Sonia smoothies to have a competitive edge they will have to ensure that they have more sales.This is very important because if there are a lot of competitors it would reduce sales and intern decrease the amount of profits that are made. The second way that the market research may be used for this aim is to look at what retailers sell the most smoothies. By looking at this it will ensure that the smoothies that are made have the necessary demand. This is very important as it would ensure that sales can be made. Increased sales would mean bigger profits. however whilst doing this they will also have to look at the level of competition.As you can see market research is again very important in helping Sonia smoothies in their aim of expanding the number of retailers that they sell in. by increasing this it would help them increase brand awareness which will this increase the sales and profit. An increase in profit will help the business as it would mean that it will help them with their first aim of expanding geographically. farthermostly Sonia smoothies has a aim of expanding the geographical area in which the smoothies are sold.This is linked to the second aim of selling through more retailers as that could help them do this. Market research again plays a vital role in making the decision as to where to expand. For example market research can be used to see where there are there is the salientst number of children for example (using children as Sonia smoothies main customers) by doing this it would give them a good perspective as to where there is a large number of their target audience. By having a lot of people that they can sell to it will increase their sales which will intern increase their profits.Market research is very important in using this as the market is ever changing and there is no point of geographically expanding into an area where the sales are not likely to be high as it would be a waste of money. In conclusion the importance of market research is very high as it could help the business achieve all of their aims that they have set. All the aims are interlinked for example increasing the range of flavours and selling these flavours through more retailers would mean increased sales, increased sales would result in higher profits which can then be used to fund for the geographical expansion.Because of this Sonia smoothies will have to ensure whilst doing the market research that it is done thoroughly, however they also have to keep an eye on the cost of the market research as they do not want to do it in such a depth where it costs them too much. If Sonia smoothies takes out the necessary market research then it could help them achieve all of their objectives of expansion, without market research the business cannot achieve their aims as effectively.Porters 5 ForcesPORTERS FIVE FORCES 4 Power of Suppliers Criteria aim answer on Power Effect on Profit Difference of Inputs spunky Increases Decreases Cost of Switching Suppliers High Increases Decreases threat of Forward Integration High Increases Decreases Supplier Concentration High Increases Decreases Difference of Inputs ? harvest-feast differentiation at bottom inputs in the tech industry is largely dependent on how recently the input has been developed (the extent of which it is considered cutting edge). In cases where parting innovations are the property of the provider damages increase to compensate.However, in cases where products are low tech, older innovations, product differentiation is minimal. In some cases the differentiation between products may be so extreme that companies are forced to buy components from a direct competitor, just as Apple purchased roughly $8 billion worth(predicate) of split from Samsung last year (Levine 2013). Since newer, more recent technology is where the vast majority of profits are in the tech secto r the level of rest of inputs is going to be considered high.This then increases the level of the bargaining effect of suppliers put pressure on the companys profit margin. Cost of Switching Suppliers ?Companies within the tech sector design their products around certain components, impacting size, shape, weight and function. If a company is to change their component supplier then the product will have to be reengineered, costing the company eon and resources that could be allocated elsewhere. These then threatens the companys ability to compete, stay relevant and develop newer products in a market with a high product turnover rate.Thus companys have a high cost of flip outing suppliers, which in turn increases the bargaining position of suppliers which puts pressure on the buys margin and positiveness. Threat of Forward Integration ?Forward integration, the ability of a supplier to enter a say of competition with their buyer (Porters Five Forces 2012) is extremely high in th e tech sector. For instance, MSI and ASUS, two long time component suppliers have both entered a domain of direct competition with companies such as HP and Dell, who they still supply components for (ASUS 2012).Because component suppliers often have a majority of all of needed parts to make the final product they can easily enter the market, and while their products may not be on the cutting edge they are inviolable competitors. This threat of forward integration increases the bargaining power of suppliers, which decreases the profitability of the buyer. Supplier Concentration ?Supplier concentration refers to the strength of market share the top suppliers in the industry have in relation to the total industry (Porter Model Suppliers 2010).Many of the larger tech companies have large market shares in their precise specialization, for instance Samsung has 97% of the public market share in OLEDs (Choi 2011), 40. 4% in DRAM (Liu 2010), and 40. 4% in NAND flash (Samsung Expands 20 12). ASUS currently controls 40% of the worlds motherboard market (ASUS 2012), while Intel controls 82. 3% of the global processor market (Shilov 2012). This extremely high supplier concentration results in a very large increase in supplier power, which drastically decreases buyer profitability. Summary The technology sector is rather brutal on buyers when it comes to their relationship with suppliers, who have a disproportionate amount of bargaining power with every category going in their favor. The difference in inputs, cost of chemise suppliers, threat of forward integration and supplier concentration all favor an increase in supplier bargaining power and a decrease in buyer profitability. With all these factors considered it comes as no surprise that many companies make and develop their own components or are previous suppliers who have undergone forward integration.Power of debaseers Criteria Level Effect on Power Effect on Profit Product Differentiation wiped out(p) Low De creases Number of Buyers/Sellers High High Increases Switching be Low High Limits Profitability entrance money to Information High High Degreases Access to Information ?The more information the buyers have, the better the bargaining power they are in. With all of the product information that can be accessed via the Internet, it gives the buyers added bargaining power. The Internet is a powerful tool for consumers.Buyers can easily use the Internet to compare prices, features, packages, and find great deals at the time of a purchase. There are many buyers who use the internet to access information and the effect on power is very strong which leads to having decreasing profitability for the whole industry. Switching Costs ?Buyers who can switch brands at any given time due to a low switching cost have more leverage than buyers who have high switching costs. The switching costs for this industry are low and have a high effect on bargaining leverage for the buyer. This leads to having limiting profitability for the industry.It limits the profitability because in principle, it puts a cap on how much producers can raise or reduce look before they will lose the buyers business. However, in a few cases the switching costs can be high. When buyers purchase a phone, they can be purchased at a low price but with that it comes with a 2 or 3 year contract with a given provider. If this contract is breached, large fees are usually acquired by the customer. During this contract if a customer would like to purchase a new phone then they will have to pay full price for their purchase if their provider does not allow non-contract purchases.Product Differentiation ?In certain industries buyers will make their selection based on prices which would increase price completion among companies. When the products are differentiated then the buyers options will be limited. Unfortunately, in the industry Samsung is currently in the product differentiation is low. This has a strong im pact on buyer bargaining power and results in lower profitability. When we take a look at Samsungs Galaxy lodgings compared with the ipad, we can see many similarities among the two products.The price is very similar, size, as well as features, and even the battery life. Number of Buyers ?In this industry, there are many buyers that it can attract. Since Samsung makes products such as mobile phones, tablets, laptops, TVs, cameras, and much more they have many buyers since most of the items mentioned everyone has. The more buyers in a given industry results in more sellers the company will have to compete with and more alternatives a buyer can choose from. The larger the buyers as well as the number of sellers, means the customer is more important to the sellers business.Summary ?The general buyer bargaining power for the industry that Samsung is in would be labeled as high. This creates a few challenges for Samsung as it makes the market very competitive, leaves little room for er ror, and creating a following for the company. With the buyers having most of the power the chances for profitability can be tough to reach but Samsung has done a great job reaching good profitability. They have handled the high effects of buyer bargaining power very well and have been gaining more buyer loyalty. Threat of SubstitutesCriteria Level Effect on Threat Effect on Profit Relative Price of Substitutes Low Increases Threat Decreases Profitability Relative Performance of Substitutes High Increases Threat Decreases Profitability Switching Costs High Decrease Threat Increases Profitability Buyer lust to Substitute Low Decreases Threat Increases Profitability Relative Price of Substitutes ?When it comes to the price of substitutes in the electronics industry, it really depends on the particular product being considered, but overall, they are fairly low.For example, if someone is looking to replace their laptop and is looking for a product that can satisfy their need to access the internet and communicate with others, they could consider purchasing a tablet, which is fairly inexpensive compared to the price of some computers. (Spoonauer 2011) The low cost of substitutes increases the threat on businesses because they are at risk of losing customers to the businesses that are crack lower priced substitutes. This loss of business would decrease their profitability. Relative Performance of Substitutes As with the price of substitutes, the performance of substitutes also depends on the particular products being considered, but overall the performance is fairly high. Technology has rapidly advanced throughout the past few years, which has led companies to create devices that allow users to complete many tasks on one device, rather than have separate devices for each task. Someone that normally uses a laptop to access their email and chat with friends on social earningsing websites can now access those same things on a tablet, which is a much lower-rankinge r and convenient device. Biggs 2011) The high performance of substitutes leads to increased threat, because customers are more likely to switch to a product that is high quality and extremely convenient. The increased threat would ultimately decrease the profitability, because it would be difficult for them to compete with a company that is fling a higher quality product. Switching Costs ?Depending on the individual customer, switching costs could be high or low. Switching costs tend to be high with electronics, because making the decision to purchase a new product usually takes some time and research. Chen 2000) It is risky to purchase an electronic device without looking up product information and customer reviews beforehand. Switching costs can also be high because it takes time to get used to a new product and figure out all of the capabilities and features. This can be a time consuming as well as spoil process. High switching costs leads to a decrease in overall threat, becaus e many customers do not want to switch products if it involves a lot of time and effort. It is much easier to stick with a product that is familiar rather than try to learn something completely new.This will lead to an increase in profitability because customers wont want to switch to a new product offering from a different company. Buyer Propensity to Substitute ?Overall, buyer propensity to substitute is fairly low, with a few exceptions. Most people are satisfied with the products they are using and are not looking to switch products all the time and look for the most recent technology. Many people who have laptops would never consider buying a tablet, because a laptop does everything a tablet does, minus the convenient size. plainly there are people who are always looking for the most echnologically advanced products and they are more than willing to substitute their products. Some people like the convenience of a tablet and would gladly replace their bulky laptop with it. (Adh i Techno 2012) Because buyer propensity to substitute is fairly low, it decreases the threat of substitution, since most people dont have a need to switch out their current products. This ultimately increases profitability, because customers are remaining with that product rather than switching to a company that offers something else. Overall Threat of Substitution Overall, the threat of substitution has roughly the same negative and positive impact on profitability. The low price and high performance of substitutes draws customers away from the business and encourages them to look to those substitutes to satisfy their needs, thus decreasing profitability. High switching costs and low buyer propensity to substitute have a positive impact on profitability, because customers would rather stick with their products rather than take the time and effort to find a new product to satisfy their needs. Threat of New Entrants Criteria Level Effect on Power Effect on Profit Product Differentiat ion High HighHigh Diversity of disputation Moderate Moderate Low Start-up Costs High High High Distribution High High High Product Differentiation ?According to Randy Khoo, author of Why Apple is rattling Afraid of Samsung, Samsung carries itself through many different production areas even though most people believe Samsung only dabbles in the electronics market. At this time Samsung has 6. 5% of the IT Hardware market share, 7. 1% of the peripheral market share, 8. 5% of the converged devices market share and 5. 2% of the personal computer market share (Khoo, R). This means that the companys ability to spread over a broad span of products is immense.According to Khoo, Samsungs power could one day take over Apples entire market share. Diversity of Competition ?According to the U. S. Patent and Trademark Offices records from 2011, Samsung employ for the second most procures in the Nation. In 2011 alone, they applied for and were granted 4,868 patents, right behind International Business Machines Corporation, who were granted 6,148 patents. Samsungs closest competitor, Panasonic Corporation, raked forth with 2,533 patents granted (Patenting by Organizations, 2011). Start-up Costs ?As for all electronics, start-up costs are extremely high.According to Craig Kuhn, author of Barriers to Entry, the start up costs for firms selling electronics are extremely high due to the amount of technology and materials needed to create a marketable product. ?Another aspect new firms need to think about is their incoming reputation when attempting to compete with very popular firms. These existing firms are knowledgeable about the industry and already maintain relationships with key manufactures and the biggest retailers. These new firms need to infiltrate these relationships in order to make way into the market, which isnt easy (Kuhn, C).Distribution ?Randy Khoo, author of Why Apple is Very Afraid of Samsung, states that Samsungs ability to sell their products anywhere is e normous. Since Apple strictly sells their products in their stores, through their website and through their strict distribution channels, Samsung has the ability to take over the market by selling their products anywhere that will accept them. Samsung also has an existing distribution network from their existing businesses. This is of tremendous valueThese distribution channels will also be there for the future dissemination of other Samsung products.This means that if they want to, its easy for them to market more than just electronics (Khoo, R). Intensity of Rivalry Supposed to have four criteria. Criteria Level Effect on Power Effect on Profit Product Differentiation High Decrease Power Increase Switching Cost High Decrease Power Increase Diversity of Competitors High Decrease Power Increase Cost Product differentiation ?According to Arthur Thompson, in his article, Crafting and Executing Strategy, the essence if a broad differentiation strategy is to be unique in way that are v aluable to a wide range of customers (Thompson 2010).He also mentioned that, a focused strategy to focus keyed to differentiation aim at securing a competitive advantage with product offering carefully designed to appeal to the unique preference and needs of a narrow, well defined group of buyers (Thompson 2010). Broadly, Samsung faces many competitors who produce a wide range of electrical appliances. They have competitors like LG, Panasonic, GE and so on. In a small niche, differentiation is still a major factor that influences the sales of certain products.For example, in the cell phone industry, there is a lot of differentiation forever and a day appearing in the cell phone competition, because differentiation can gain more advantage to their products. Therefore, the more differentiation their rivals make on their products, the less power Samsung has, and the more they will have to increase the cost of their phones. Switching cost ?The majority of Samsungs products are electric al appliances which require relatively high switching cost. According to Samsung, the common price of high tech products, like cell phone or tablet, is around $500.The price of big electrical appliances is usually more than $1,000 (Samsung, 2012). Compared to other low switching cost products, the majority of Samsungs products have higher switching costs. Also, the life cycle of those products are long, which means as long as customers buy the products, it is not easy for them to switch. Therefore, there will be more competition to attract customers. That would decrease Samsungs power, and they would drive up cost to make their products more attractive. Diversity of competitors ?There are many competitors in the electrical appliance industry.In the high tech industry, there are also many different competing companies. Apple is one of the main competitors in the high tech industry. According to Vaughan-Nichols, Apple has sued Samsung around the world. Apple has made the same lousy pa tent design claims Samsung has stolen the look and feel of its iPhone and iPad (Vaughan-Nichols 2012). The more competitors an industry has, the more the companies will spend to compete against rivals. Apple is only one of those competitors. As the industry becomes more mature, the diversity of competitors becomes wider. Therefore, the effectiveness of Samsungs power in the industry will decrease.In addition, the more competitors the industry has, the more money each competitor will put into the production and marketing of goods in order to increase brand identity and image. Therefore, the cost goes up. Overall Power of Rivalry ?Overall, the power of rivalry would have a negative effect on Samsung. The influence would be losing power in the market and driving up costs. The major influence from rivalries would be differentiation of products, high switching costs and diversity of competitors. RESOURCES Adhi Techno (2012) Top Five Reasons Tablets Will Substitute Laptops, Cellular Cell phones, and Pcs Accessed 15 February 2013. ttp//adhi-id. blogspot. com/2012/04/top-five- reasons-tablets-will. html. ASUS, ASUS. Last limited 2012. Accessed February 18, 2013. http//www. asus. com/About_ASUS/Marks_in_History_ASUS_Motherboards/. Biggs, John (2011) 10 Reasons To Buy A Tablet (And 5 Reasons Not To) Accessed 15 February 2013. http//techcrunch. com/2011/02/12/10-reasons-to-buy-a-tablet-and-5- reasons-not-to/. Chen, pei-yu (2000) Switching cost and brand loyalty in electronic markets Evidence from on- line retail brokers Accessed 15 February 2013. http//opim. wharton. upenn. du/lhitt/ files/ICIS%20-%20Switching%20Cost. pdf. Choi, Jin. NO1. Last modified 2011. Accessed February 18, 2013. http//news. mk. co. kr/newsReadPrint. php? year=2010&no=346294. Five Forces. Wikispaces. cct424-samsung. wikispaces. com/Five+Forces (accessed February 17, 2013). Khoo, R Why Apple is Very Afraid of Samsung Android Authority. http//www. androidauthority. com/why-apple-is-very-afraid-of- samsung-26459/ (accessed February 18, 2013). Kuhl, C Barriers to Entry CED. http//www. cedmagazine. com/articles/2005/11/barriers-to-entry (accessed February 18, 2013). Levine, Dan.Bandor Daily News, Apple and Samsung, frenemies for life. Last modified 2013. Accessed February 18, 2013. http//bangordailynews. com/2013/02/11/business/apple-and-samsung-frenemies-for-life/. Liu, Ken. CENS, Samsung Share of Global DRAM Market Exceeds 40%. Last modified 2010. Accessed February 18, 2013. http//news. cens. com/cens/html/en/news/news_inner_34299. html. Patenting by Organizations, 2011 U. S. Patent and Trademark Office. http//www. uspto. gov/web/offices/ac/ido/oeip/taf/topo_11. htm (accessed February 18, 2013). Porter Model Suppliers . Last modified 2010.Accessed February 18, 2013. http//www. whatmakesagoodleader. com/Porter-Model. html. Quick MBA, Porters Five Forces. Last modified 2012. Accessed February 18, 2013. http//www. quickmba. com/strategy/porter. shtml. Samsung, Samsung. Last modified 2013. Accessed February 17, 2013. http//www. samsung. com/us/. Samsung 5 Forces Analysis WikiHealth. http//www. wikiwealth. com/five-forcessamsung (accessed February 18, 2013). Shilov, Anton. Xbit, AMDs Market Share Drops Below 17% Due to Market Conditions, Competition with Intel.. Last modified 2012. Accessed February 18, 2013. ttp//www. xbitlabs. com/news/cpu/display/20121106225537_AMD_s_Market_Share_Drops_Below_17_Due_to_Market_Conditions_Competition_with_Intel. html. Spoonauer, Mark (2011) Tablets vs. Laptops What Should You Buy? Accessed 15 February 2013. http//blog. laptopmag. com/tablets-vs-laptops-whats-best-for-you. Thompson, Arthur , Margaret Peteraf, John Gamble, and A. J. Strickland. Crafting & Executing Strategy The Quest For Competitive Advantage. New York McGraw-Hill/Irwin, 2012. Thompson, Arthur. Crafting and instruction execution strategy. New York Mc Graw-Hill Irwin, 2010. Vaughan-Nichols, steven.ZD Net, Why is Apple scared to compete with Samsung?. Last modified 2012. Accessed February 17, 2013. http//www. zdnet. com/why-is-apple-scared-to-compete-with-samsung-7000002823/ Trading Markets, Samsung Expands. Last modified 2012. Accessed February 18, 2013. http//www. tradingmarkets. com/news/stock-alert/ssnjy_samsung-electronics-expands-its-nand-flash-market-share-in-q2-1089834. html. Valuation honorary society (2013) Porters Five Forces- Threat of Substitute Products or Services Accessed 15 February 2013. http//valuationacademy. com/threat-of-substitute-products- or-services/.

Apple: Competitive Strategies and Government Policies Essay

AbstractsFor every profit oriented industry to survive in the globalize market they must employed aspiration strategies that suit their operations and also keep in mind their competitors and target set to be achieved. This makes every company feel the pressure to be thriving and to maintain leading the industry. This pressure plays signifi toilettet role in the survival of industry in the competitive market. The effect of pressure faced by industries can either positive for the leading industry or negative when overpowered by rivals. apple has gone into the technological mobile devices industry with a blast and imparted snap into contenders inside the same business. In spite of the fact that orchard apple tree costs their items/ convergences at a higher offering value, their products are regularly alluded to as offset class and worth the additional expense. The expense of Apples stock, which was seen as a shortcoming to competitors, has demonstrated to help support in their pros perity foundationCompetition and MergersAs market become globalizes and new companies enter the competitive market, there is always a desire to be one of the leading manufacturers in the field of production for both the entrants and the outliveing companies. Apple is one of the companies that strive to be excellent in the field of its manufacture products. Being a multi-billion dollar bill industry in technology that has over 30 years of experience that can teach any new business how to be successful. Moreover, Apple has gained from then(prenominal) missteps worry valuing an item too high furthermore constraining the color of a product to one color. Case in percentage focalize, when the IPod first turned kayoed in the mid 2000s it was valued at $999.99 one penny shy of one thousand dollars. The IPod was valued as of right now on the grounds that they needed to search like a select product.The ruin to their new product was that itjust adjusted with Apple PCs confining the ada ptability of the select product Apple can show another new entrants organization about globalization, in light of the fact that they are a military manwide business that has do billions of dollars and will keep on make billions. Apple conceives brand new ideas by making their products quicker and with more limit than contenders. Likewise, Apple has a tilt to be the first to make an item before contenders. The IPad was a unique making of Apple that was in front of contenders. After the arrival of the IPad contenders took after with their learn got particular structure called the tablet. Apple has yet to converge with another organization and ought to never need to do as such. Apple makes the greater part of their items themselves and has cease up being a standout amongst the best organizations in the innovation business. However Apple has purchased a rate of Beats which is organization that creates earphones for music gadgets. One accepts that Apple purchased a rate of Beats i n light of the fact that they needed to differentiate their portfolioGovernment Policies and RegulationsThe business electronic gadget industry is convoluted. Concerning matter of laws, regulations, duties, and authorities regulations, various variables apply. With such a significant industry, different relationship at the neighborhood, state, and fifty-fifty government level collaborate to administer the business. Additionally, impressively more affiliations exist that are secretly run help to control the business. As a rule, when referencing systems and regulations, the Commercial Electronic gadget Industry is subject to different sorts of administrative laws and regulations. These laws whitethorn fuse the laws that relate to security. You moreover have a couple of governments that deal with the neighborhood substance, charges and tolls they may constrain duties or other ex transmit obstructions too. At the point when there are new institutions or any sorts of changes to existin g authorizations it can bring about those in the business electronic gadgets industry needing to take disquiet of an additional expense.Reliably administrators are getting the chance to be stricter with the laws and regulations administering the business electronic gadgets industry. The have and expected government policies and regulations fusing expenses and regulations set up to convey issues associate to externalities. By andlarge the administration ar padments towards the environment and expenses, has control measures for regulation and enactment. Through your organization, the plans are planned to accomplish more profitable use of the advantages that are do open to the clients. To propel a substitution between the advantages that is present and gives a spark from the organization procedure.While the assembly decreases to present natural evaluations so the present costs are regarding natures with the understanding of the essential issue in setting obligations for the state. Our commitment to customer privacy doesnt stop because of a government selective information request(Apple, 2015). Government information requesting is a result of cooperating in the advanced age. Apple has trust in being as clear and straightforward as the law allows about what information is requested from the affiliation. Moreover, Apple has never worked with any governing body office from any country to make a luggage carousel access in any of their products. Apple has similarly never allowed any administration access to their servers, and communicates that they never will.Global Competition and Management DecisionsApple, Inc.s change from the organization it was grinding a ways initiation to the organization it is in the present day is an aftereffect of numerous vital administration choices. These choices help them center on on shopper needs temporary hookup expanding piece of the pie. As showed by showcasing magazine (2010), Apple has built up itself as a family unit name in a business sector where innovation is continually advancing, and customers energetically anticipate the following huge thing (p. 18). Notwithstanding the expanded rivalry in the several(a) correspondence and individualized computing industry, Apple has kept up its position as the business leaders.While Apple keeps on endeavoring to give inventive items to customers, contenders accomplish to choke Apples achievement in the business. Carare (2013) expressed that mobile phone makers get generally high benefits. Indeed, even under these circumstances, a few business visionaries make utilization of out of line exercises to draw in clients, which brings about benefit. Apple picks to use reasonable exchange practices even while contenders have the capacity to duplicate their items accordinglylessening Apples preference over argument. Apple products are outlined in California, however keeping in mind the end goal to keep up their competitive edge they lessen generation costs by havin g their items collected in production lines the world over.While this could open them up to liabilities in regards to uncalled for work rehearses, Apple lives up to expectations nearly with its suppliers to guarantee moral strategies as to remote specialists. Around the world Apple workers are united in bringing correspondence, human rights, and admiration for the earth to the most profound layers of our inventory network. Preparing projects mean to instruct and engage laborers while trying to energize security of our common assets Jeff Williams, Senior Vice President of Operations at Apple, (2015).Local CompetitionApple has a wide range of difficulties in the distinctive competitive markets particularly with their local competition. A major test is the Research and Development which they generally need to remain focused of to appear as something else all through their operation. There will dependably be bugs that they will need to alter yet they must keep focused of it. other test for Apple is that with a specific end goal to remain focused of their position with Windows Operating System around the globe and being even more extensive spread contrasted with the mackintosh operating system. Windows operating system is on MacBooks and I-Mac(Desktops) of Apple, they need to move in the direction of across the mature accessibility of Macintosh, it is free from infection not at all like Windows where consistently some or alternate infection is found making issues in equipment and programming.Advancements in the Windows programme, incorporating those included in Windows 98 and Windows NT, or those normal to be incorporated in new forms of Windows to be presented later on, have added elements to the Windows stage/platform that make the contrasts between the Mac OS and Microsofts Windows operating systems less significant. Mac has and is at present taking and will keep on making moves to react to the focused weights being set on its PC deals as an aftereffect of th e late advancements in the Windows operating system.Apples future combined working(a) results and monetary condition are all that much reliant on the capacity to continue to create changes to the Macintosh stage to keep up sawing machine utilitarianpreferences over competing stages. As clients become globalized, they constrain companies to consider globalizing their plan of action. A contender like Apple who globalizes promptly can have an exceeding chance to make financial aspects of scale and scoop and the upper point of preference. The game changers picked up by an early participant into a business sector. With regards to ontogeny markets, Apple does and will represent a danger now and later on inside of the group of their rivals.ConclusionApple has demonstrated during the time to surpass with meeting all commitments through legitimate maters, exceeding expectations inside their industry, opposing mergers, and emerging to local competition. Macintosh is an effective organizat ion that has stood out with the arrival of items like the IPad, IPod, and IPhones. Apple is by all account not the only organization that exists inside of the versatile innovation industry, yet Apple has made a point to be one of the top contenders inside the business. The fate of Apple is hinting at no easing off in their triumphsReferencesApple. (2011, Aug 10). Marketing 18. Retrieved from http//search.proquest.com/docview/887273428?accountid=458 Apple, Inc. (2015). The 2015 Progress Report. Retrieved from https//www.apple.com/supplier-responsibility/progress-report/ Carare, P. M. (2013). Unfair competition Samsung versus apple. International Journal of Innovations in Business, 2(3), 293-297. Retrieved from http//search.proquest.com/docview/1438426517?accountid=458

Money and Morals Essay

The be consequences of the clash between accessible and market norms be multitudinous and frequently inimical to our humanity. Fundament entirelyy, the sages of our pasts werent wrong when they said, bills is the root of each(prenominal) evil. Dan Ariely, an American professor of psychology and behavioral economics, claims that, When social and market norms collide, trouble sets in. (Ariely 68) This essay will oblige an look for at proving that claim naturally, it is not unusual that money is the chief topic of this essay. Ariely makes several claims, nevertheless doesnt adequately describe the unpropitious effects of money. funds rules the market world consequently, money and its contemporary adverse effects and affects will be analyzed in this essay. E reallyone knows money propagates deceit and betrayal. It changes social relationships to a darker feel from its original bright and happy color. It generally provokes a darker human one that cheats, lies, and destroys lives for the betterment of their future. It ravages our being, causing monetary values and materialistic items to define our purpose. Karl Marx once noted, Money then appears as the enemy of man and social bonds that pretend to self-substantiate. (Porto) Clearly, one can see how money degrades character however, the reasons are un promiscuous.Some say avarice and the desire to fulfill ones every wish are simply too overpowering a force to oppose, and specifically those things are the motif to acquire more money. However, only a select few can seriously curb the requisite spine to risk their personal lives and even companies to do that. Maybe greed isnt the only factor. A study conducted by Harvard and Utah Students that proposes a different answer. The study was published in Behavioral speak out Theory, a book by J.D Westaby, who is a professor in Columbia University with a PhD in social-organizational psychology. The students collected a myriad of undergraduate students and presen ted videos, images, and texts that made them think of money, such as dollar bills and expensive jewelry. Then, they showed them other things that had nothing to do with money. Some students were exposed to monetary-related pictures more than others. Then, acomprehensive questionnaire was filled by all the students. The undergraduates exposed to the images related to money exhibited questionable ethics. They consistently chose answers that were cut-throat, immoral, and selfish.Surprisingly, however, the students didnt see their choices as immoral at all. They, framed their choices as products of cost-benefit analysis. (Porto). The studys synopsis says, Students constantly exposed to money were more believably to steal numerous pages from a printer and create stands to sell products in a school without permission. (Westaby Study 1 60). The students reactions are symbolic of the unconstructive behavior money tend to propagate when gone out of control. Although their perusal of the im ages and texts related to money was rather short, the outcome was apparent. It demoralised positive social interaction and encouraged a grimmer human. When money rules our lives, and when we feel very wealthy, we tend to behave adversely. Think intimately it this way Pretend you are defending a game of Monopoly however, in this game, the combination of skill, luck, and intelligence has been rendered irrelevant. Why? The monopoly game is rigged, and you have the improvement. Youve been precondition several more opportunities to move around the board. You have most of the money. You have most of the cities and numerous hotels. Every time you land on a chance, or community chest, you find yourself with more resources.How might this raw advantage influence the way you thought of yourself and, more importantly, how you regard the other doer(s)? This experiment was, in fact, performed by psychologist Paul Piff. Piff is a social psychologist and post-doctoral scholar in the Psycholo gy Dept. of UCBerkley. He published an article titled, higher(prenominal) Social Class Predicts Increased Unethical Behavior. It proved through questionnaires, quizzes, in-lab manipulations, and several other techniques, that living risque in the socioeconomic ladder ontogenys the chances dramatically and exponentially of dehumanization. It drives affluent societies to immoralities, causing them to be more insular and acrimoniously unsympathetic. It can make them more likely, as Piff shows in one of his several experiments, to deliberately and knowingly take candy from a bowl of sweets designated specifically for children. Wealthy individuals, Paul Piff claims, Are way more likely to prioritize their own self-interests above the interests of other people. It makes them more likely to exhibit characteristics that we wouldstereotypically associate with, say, assholes. (McElwee)* Piff was able to gather 100 participants, and set up 50 monopoly boards. distributively monopoly game ha d two participants, and at the flip of a coin, it was decided who would be the generouser histrion in the rigged game of monopoly. The luckier participant had several advantages they got twice the salary, acquire four hundred (instead of two hundred) when they passed Go, and were allowed to role two die instead of one. Piff installed hidden cameras in the rooms the players were in, and reported several intriguing things.First of all, the richer player began to show off his dominance. He moved around the board louder. It was as if the piece he was controlling symbolized his footsteps loud, confident, and obstreperous. Moreover, they smirked disapprovingly at ever stupid, move the poorer player made. In contrast, they richer player made jubilant sounds that seemed to depress the poorer players every time they made a move. As the game progressed, so did increase of the rich players hubris. There was a bowl of pretzels on the side, and the rich players began to eat from the pretze ls, and gave dirty looks to the poorer players when they even approached the pretzels. One player even said something along the lines of, breakt eat my pretzels. The rich players started to get ruder and ruder, making comments like, Youre going to lose big time at this game, or Wow, youre so poor. Im still going to take all your money though. *chuckle*. One player even said, Are you sure you even know how to play this game? At the end of the game, Paul Piff interviewed the players. He reports that the richer players, when asked why the won the game, replied with a very intriguing, yet not surprising, answer. They attributed their inevitable victory to their skills They ignored the fact, or maybe even forgotten, that they were put into a often more privileged and advantaged situation. Even the means by which they were chosen to be rich was ruled by luck, not skill.This game of monopoly can symbolize society. It gives us much insight into how humans essentially view advantages and o pportunities they were apt(p). As a persons aim of wealth increases, their feelings of entitlement and self-interest increase with it. Conversely, their empathy, compassion, and consideration decrease. Paul Piff says, In surveys, wealthier individuals are more likely to moralize greed being good, and that the pursuit of self-interest is favourable and moral. (TedxMarin)* To further understand why affluent people exhibit less altruistic behavior,another study was lead by Daniel M. Stancato. Daniel M. Stancato, like Paul Piff, is a social psychologist and post-doctoral scholar in the Psychology Dept. of UCBerkley. He co- seeded, Social Class Predicts Increased Unethical Behavior. This study meticulously examined whether provoking an environment where greed is regarded positively increases the unethical tendencies of the less-privileged enough to meet their rich counterparts. In the experiment, when the benefits of greed were emphasized, Daniel hypothesized that blue-collar individu als would be as susceptible to unethical behavior as richer individuals. If these findings were true, it would attest a revelation, that is lower-class individuals tend to act more ethically is because they hold comparatively unfavorable sentiments towards greed.Conversely, rich white-collared individuals tend to act more adversely is because they hold relatively favorable sentiments towards greed. The study was, essentially, an economic game. Around 100 participants were gathered, and given laboratory ascribe. These credits, the participants were told, could be traded for real money. They were then presented with a questionnaire. The questionnaire prompted the participants to list the ways the participants viewed greed, and why. After about an hour, the participants were given the opportunity to give some of their laboratory credits to a needy stranger. The lower-class individuals (those who made $20,000 and less) gave a total of 45% more than the rich white-collared folk (those w ho made 150k+). Not surprisingly, the poorer individuals had negative sentiments towards greed, and the richer individuals felt more comfortable and accepted greed more easily. Later, the participants were given a different questionnaire that prompted them to list trinity negative outcomes of greed. They were then shown several videos of starving children. Then, they were again given the opportunity to give money to a needy stranger. The difference in lab credits given between the two groups was near negligible. This shows that, in an environment where greed is negatively promoted, one can give more. A while later, the same participants were given another questionnaire that prompted them to list three positive outcomes of greed.Afterwards, they were shown several clips of very rich people and the lives they lead. They showed them mansions, jewelry, expensive cars, and several other materialistic items that emphasized on money. They were then, again, given an opportunity to giveaway some of their lab credits. This time, however, very few people gave away anything, and those who gave, gave very little. This study shows that money can seriously make individuals less generous, compassionate, and altruistic. The first part of the experiment introduced an atmosphere where greed was looked at neutrally one was supposed to fill out their general attitude towards having a begrudge nature. When the individual was left to their own devices, their actions reflected upon their true nature consequently, the poorer folk, who fully understood the egregious consequences greed has on society, gave more. The richer folk, who practically lived in an environment where taking advantage of every possession is vital to success, were a lot less giving. However, a new environment was introduced. By prompting the participants to list three negative outcomes of greed, the participants were influenced. They were manipulated into adopting a new paradigm a paradigm where greed was bad. C onsequently, their actions were reflected that new way of thinking, and caused several people to give more. This is important because the previous mentality (for the rich individuals) existed whole because they were in an environment that promoted the hoarding of resources, like money, and that blocked feelings of empathy and generosity. Again, when money rules your life, including your social (life/norms), there is a distinct negative effect on the personality.Its intrusion is very dangerous, and it is essential to spare a balance, because if one immerses their entire lives in the market (life/norm), they will give up an extremely vital part of their humanity. It is important to keep in mind I am not bashing wealthy individuals. It is a fact that several of them secede from moral values more than I would like, but it is not because they have innate egregious qualities. Another study shown, by Dacher Keltner, who has the same credentials as Paul Piff and Daniel M. Stancato, sugges ts otherwise. Keltner showed rich and poor individuals a 45 second video calling out for support to starving African children. One hour later, Keltner had the individuals try to help other individuals in distress, and the wealthier people exerted full as much energy as the poorer, suggesting that these differences are not categorical, but are extremely malleable to slight changes. Little nudges of compassion and empathy are all one needs. Bill Gates once said, Humanitys greatest advances are not in its discoveries, but in how those discoveriesare applied to let down inequity. Bill Gates has given nearly all his money to the Bill Gates Foundation, which helps support starving children all over the world. I believe money can buy you happiness just not when its primary purpose is you. Self-commitment, community, family, friends investing in others is investing in yourself, and reducing inequities will doubtless increase social mobility, economic growth, trust, and community life.The rat race we involve ourselves in allows negativity to ferment, and only the morally transcendent individuals who have discovered a much more fulfilling calling the desire to address the needs and satiate the interests of others have realized that even if you win the rat race, youre only just a rat. Do you want to be a rat? If you still find my claim ambiguous, let me make it clearer. It is one of the most time-honored maxims in philosophy, clear even in Chaucers time. His Pardoners Tale is built on Radix Malorum est Cupiditas Money is the Root of All Evil. Now, as illustrated in my essay, social science supports that.* I realize you marked things on my paper like, I dont understand where this source comes in. Are you quoting Arielys article or not? No, I am not quoting his article I am quoting him. Aside from being a writer, Ariely is an extremely famous speaker. Those sources are where I got the quotes from. Specifically, McElwee is an author of an article on a blog, and TedxMari n is just a Ted Talk that took place in Marin. They are in my, Works Cited, page in more detail. If I did anything incorrectly, I am very sorry. That was how I learned to make citations through my entire highschool and college lifeWorks CitedPaul K. Piff, Daniel M. Stancato, Stphane Ct, Rodolfo Mendoza-Denton, and Dacher Keltner Higher social class predicts increased unethical behavior New York Farrar. 2008. Print. Porto, Eduardo. How Money Affects Morality. Nytimes.com. New York Times, 13 Jun 2013. Web. 13 Feb 2014. Westaby, J.D. Behavioral reasoning theory Identifying new linkages underlying intentions and behavior. Ney York Harper Collins, 2008. Print. Cristina Becchio, , Joshua Skewes, et al, et al, Andreas Roepstorff, and Uta Frith. How the Brain Responds to the Destruction of Money. Journal ofNeuroscience, Psychology, and Economics. N.p.. Web. 14 Feb 2014. Piff, Pauf. Does money make you mean? Ted Talks. Marin County, California. Oct 2013. Lecture. Loeb, Paul Rogat . Soul Of A Citizen, Living With Conviction In Challenging Times. Los Angeles St. Martin, 2009. Print. Ariely, D. . Predictably irrational, the hidden forces that shape our decisions. New York HarperCollins, 2008. Print. McElwee, Sean

Quinn’s Character in Paul Auster’s City of Glass

side of meat 1 Simon Drury Group P 9/27/2012 Tuesday 310 Kathleen Sam intelligence capital of Minnesota Auster has say that The New York Trilogy is centr all in ally concerned with the question of who is who and whether or not we are who we think we are. Use this signalize as a consign of departure for a discussion of the font Quinn his presentation in the fresh and his experience in city of Glass.In the City of Glass, Auster creates a sense of uncertainty around the identities of the different computer addresss in the deem. One does not genuinelyly grasp who is who in the novel because of the complex and multiple layers of the story Austen creates. The City of Glass asks questions close identity and in this essay I get out look at the wiz (Quinn) and his search to understand himself and to discover his true identity which ultimately leads to his identity universe changed with each impudently character role he takes on to forget his past self.Daniel Quinn is a compl icated character and our cognition of him is limited because the narrator does not reveal some(prenominal) about him. Where he came from and who he was seem of miniature importance in the novel we are only told his age, that he was once married but his son and daughter are dead (a past which he seems to be running away(p) from). He is source of detective stories under the pseudonym of William Wilson (a name Quinn takes on to forget his past). William Wilsons character mirrors Auster s , the author, possess life. Quinn creates his own character Max Work, a private eye narrator.In his stories the protagonist Max becomes precise received and moves away from merely being a fictitious character, subsequently causing Quinn himself to take on near of the characteristics of Max, thinking and behaving in a similar manner to him. Eventually Quinn stopped thinking on himself as real. (Auster 10) So already Auster creates this sense of doubt about Quinn and his true identity and eventua lly Quinn is consumed by the paradigm of Max Work and the more Quinn seemed to vanish, the more persistent uses presence in that world became. (Auster 10). Quinn runs away from his real life because he finds some form of attraction in the world of being a fictitious detective. Quinn finds the role of a detective appealing because it puts him in the role of an observer, analyzing the world much a want a reader of a novel, and in essence he forgets himself and his ingenuousness by doing so. Max work is essentially an escape from Quinns life as a writer (William Wilson) and from his past life as the real Quinn.By becoming the character he created (Max work) Quinn embarks upon seeking the truth and reality, which in a way is what Quinn is onerous to do in terms of discovering an identity. Quinn becomes so consumed in the life of Max Work and the idea of being a detective that when he receives a phone call intended for the private detective Paul Auster, he impersonates him and begin s to focus on Peter Stillman. Peter is a young man who feels threatened by his father who had been let out of prison.So now Quinn, under the name of Paul Auster, places himself onto another story, another reality through which of he can further delve into the life a real detective. Quinn at this point has already taken upon three identities, each of which has served its purpose and been forgotten. The question of who is who now begins to become raveled in layers and duplicate so the reader and the character himself is unsure of whom the real protagonist of the story is. Quinn becomes obsessed with Stillman senior and his cheer in the man deepens as every day passes, he had lived Stillmans life, walked at his place, seen what he had seen. Quinn becomes Stillman during the shield in a way and so another character shift seems to be inevitable. Peter Stillman subaltern resembles Quinns deceased son (whose name was also Peter), Stillman junior had been locked up by his father for so cial club years in order to test whether Gods language would resurface (that is the language guileless by the world, its telephone line during the time of Adam and Eve in the garden of Eden. ) Roberta Rubenstein argues that Stillman junior is a representation of Quinns childhood, isolated from the world with a sense of loneliness.When the two men disappear I creates a sense of anxiety for Quinn, he longs to be non-existent as well and eventually he morphs into a mad street walker, homeless and in the end crazy. Auster uses this dilapidation of Quinn to emphasis the conflict within the character and how his self forgetfulness leads to his eventual downfall and leaves the question of who he is and who he is meant to be unanswe inflamed. Peter Stillman is a character used by Auster the author as a way to further explore the different identities in the book.Stillman junior, after having being isolated from the world has no clear grasp on his own identity, much like Quinn. In a convers ation with Quinn he says, I am Peter Stillman. That is not my real name. My real name is Peter Rabbit. Stillman junior is able to change his name to suit him much like Quinn has done throughout the book, and as seen in the quote Stillman loses the meaning of his name and loses his sense of identity. This quote shows how Auster is very obviously asking the question, who is who and are we who we think we are.Stillman sums it up by saying, I cannot say who I will be tomorrow. Each day is new, and each day I can be born again. The red notebook is the only thing in the book that keeps Quinns real name. He writes it in the book during the Stillman case for the first time in over five years and it is the only record or conception of himself that does not change. Quinn recognizes the importance of knowing who he is when he says, most important of all recommend who I am supposed to be. And he later echoes the words of Peter Stillman Junior when he says, all I can say is this my name is P aul Auster.That is not my real name. This shows that Quinn, like Stillman, is confused about his own identity. Because he is trying to be four people at once he loses the origin of his name and character, his true self. Therefore the question of who is who and whether or not we are who we think we are is not really answered in this book. Auster provides a multi layered and complex understanding of what identity is and how it is used. For Quinn, identity is used as a way of escape, perhaps from the past or from himself (the person he was and whom he grew tired of).Although Quinn is the like person but under different names or aliases, he takes on different identities and makes them a part of his life which eventually leaves no definite answer to who the real Quinn is. Works cited Auster, Paul. City of Glass. capital of the United Kingdom Penguin, 1990 Rubenstein, Roberta. Doubling, Intertextuality and the Postmodern Uncanny Paul Austers New York Trilogy. LIT Literature Interpretati on Theory, 9 (1998) 245. faculty member Search Premier. EBSCOhost. 08. 04. 2006.